In the dynamic landscape of education, staying relevant and competitive is imperative. In the present era, after the covid19 it is very hard to find institutions with great education.
Many of the institutions have been shut down, but many are blooming over the period. Online Educational Branding is an area which is yet to be explored.
Educational institutions continually seek innovative ways to attract, engage, and retain students. One powerful tool in their arsenal is digital marketing.
In this article, we’ll explore how online educational branding is excelling through strategic digital marketing strategies.
Crafting a Strong Online Presence
After the Covid19, we have witnessed a dramatic revolution in the Education Industry. We had never been that familiar and fond of online study. But during the pandemic, we have evolved ourselves and did not let the students stop learning.
We learned to attend classes on many platforms like Zoom & Google Meet etc. During and since the pandemic India has become the highest data consumption country in the world.
The most difficult part where most institutions collapsed was the technological enhancement in their system. Those who shifted from Offline to Online have flourished and survived.
After this, we have seen the power of Digital Platforms. This has begun the shift from Offline to Online Business.
In the digital age, your institution’s online presence is the first point of contact for prospective students. An aesthetic website with user-friendly features is the first requirement for any institution.
Incorporate high-resolution images, interesting content, and intuitive navigation to leave a memorable impression.
Leveraging Social Media Platforms
for Online Educational Branding
Social Media platforms have revolutionized the Branding perspective. Utilize these channels to the fullest.
These platforms have become a gateway to interact with the students regularly. Be it Timetable, Syllabus, News, Updates, Events, Seminars, Webinars, Fresher Party, Annual Function, or anything else, All students are informed accordingly.
The more you engage with the students the more traffic is attracted to your channel.
Most of the Institutes are promoting these activities intensively. The institutes have a dedicated wing of the students to volunteer in this activity. Institutes are providing the High-Resolution Cameras for the Professional Photography. They also maintain studios for shoots, sound, and editing and all this is done by the students, for the students.
These social media activities keep the students motivated and provide a very high engagement in your channel.
You must focus on that if you are providing any worthy content from your channel, then the public will be interested in following your account or subscribing. Then keep it in mind whether your content is of any worth or not. Don’t post cringe material and jeopardize the Brand Positioning.
Regular, informative, and entertaining posts can generate a buzz around your institution. Highlight your achievements, faculty expertise, and student success stories to create a compelling narrative.
Search Engine Optimization (SEO) for Visibility
To be visible in the Digital realm, your Content must be rich and worth reading. As to rank and outrank the competitors your SEO strategy must be updated according to the Algorithms of any Search Engine.
SEO strategies can enhance your institution’s visibility in search engine results. Research relevant keywords and incorporate them naturally into your content. The content must include titles, headings, and tags throughout the body.
The better content automatically ranks above others and this improves the Domain Authority as well. In SEO many business owners don’t know the way their SEO is being done or not. Thus, first of all you must know which strategies are adopted. What will be the domains on which your backlinks will be made, what are the DA PA & SS?
For On-page what keywords will be focussed, topics of the blogs, and the tags?
How many technical issues are there and how to resolve them?
If your team is not capable of doing it, It is suggested to outsource the Digital Marketing to any professional Digital Marketing Agency.
At The Digi Ghost, we provide an in-depth strategy for Educational Institutions where the experienced team with 17+ years of experience optimises the results for the Brand.
Content Marketing: Showcasing Expertise
for Online Educational Branding
Content is king in the digital marketing world. Include a blog section on your website where you can share informative articles, research findings, and expert insights. By this, you not only position your institution as a thought leader but also provide valuable information to the students.
The Content must keep in mind who is your customer, whether it is a student who is seeking any College for an undergraduate degree course, any working professional who is looking for a Part-time degree course / Online Course to upskill or It is a parent who is looking for the schools for the middle, High or Higher Secondary Studies.
Thus, the content for the schools, Pre-Schools, Undergraduate degrees, Higher Education, etc. must be decided beforehand.
The Niche targeting is a must for any Content Marketing Strategy.
Email Marketing: Building Relationships
for Online Educational Branding
We have already discussed that building a strong connection with your audience is most important. Email marketing is an effective way to engage with prospective students or their parents.
Send regular newsletters with updates on programs, campus events, and success stories. This helps maintain a sense of belonging and community.
Send regular achievements, such as placements, Awards, Tie-ups with corporate giants, MoU with Industries etc. For Schools, send regular updates in Regulations on Boards, Patterns, Student Exchange Programs, Excursion activities etc.
Send regular informative guidelines whether it is related to AICTE, RGPV, CBSE, ICSE, IGCSE, State Board, or NEP.
Pay-Per-Click Advertising for Online Educational Branding
During the peak season, we suggest to opt for the Pay-per-click (PPC) To reach a wider audience. You can select multiple filters to narrow down your targeted audience.
Platforms like Google Ads and social media ads are enabled to target specific demographics, Geo-locations, Interests, Search History, etc. This ensures that your ad reaches those who are most likely to be interested in your offers.
The best way to run an ad is, to analyse the previous ad responses and optimize the ads accordingly. Ad optimization means, correcting and updating the ads as per the results. For example, if the Ad is not in searches for any location, you can remove that location from the display ads.
If any IP address is hitting your ad again and again which costs you then you can block the IP address. Adding new keywords for ads, removing non-searched or low-performing keywords from the ad, and many more such activities are incorporated into this.
Hiring a professional Digital Marketing Agency such as The Digi Ghost, will deliver the desired results for you.
Analytics and Data-Driven Decisions
Digital marketing is capable of digging deep into the results and analytics. There are insights available on all platforms. Utilize them to fine-tune your strategies.
A professional digital marketer always monitors website traffic, social media engagement, and email open rates to gauge the effectiveness of the campaigns.
The better the analytics are, the better the result.
As we have discussed in the previous point, if we keep a close eye on the analytics, we can reach our goal more strategically with minimum CPC.
Accordingly, adjust Ad and Branding tactics for the optimization.
Hiring a professional Digital Marketing Agency such as The Digi Ghost, will deliver the desired results for you.
Mobile Optimization
As maximum time in India, students spend on mobile. Ensure that your digital content is mobile-friendly.
It is not the only requirement that your website must have good content, but also this has to be easily consumable on smartphones and tablets.
Fix all the issues related to mobile optimization.
Create engaging content for mobiles and tablets. Also, optimize it for Android and iOS both.
Hiring a professional Digital Marketing Agency such as The Digi Ghost, will deliver the desired results for you.
Embrace Video Marketing
Video marketing or Video Creation is an engaging and versatile medium. Use it to showcase campus tours, faculty interviews, and student testimonials.
Video content can provide a genuine glimpse into your institution’s culture and offerings.
In the Digital Marketing field, we observe that videos get more engagement than the 2D infographics. That is why try to create Video Ads, Reels, Shorts, and Stories to get more views and it can go viral.
Conclusion
In the era of digitalization, educational branding through digital marketing is paramount. Create a strong online presence, leverage social media, implement SEO strategies, and use data-driven insights to create an effective marketing campaign.
By embracing these tactics, your institution can establish itself as a reputable and attractive choice for students, ultimately contributing to its long-term success.
At THE DIGI GHOST with fine tune in Educational Branding you can bank upon us.
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